Snoop Dogg and Master P Sue Walmart and Post Consumer Brands, Alleging Racial Bias in Cereal Sale

 

Rappers Snoop Dogg and Master P, who co-own the brand Snoop Cereal, have filed a lawsuit against Walmart and Post Consumer Brands, alleging that the companies intentionally sabotaged the sale of their cereal due to racial bias.

 

According to the lawsuit, Walmart agreed to sell the cereal but then kept it off store shelves and hid it in stockrooms, making it difficult for customers to find and purchase. The rappers also allege that Post Consumer Brands, which manufactures the cereal, colluded with Walmart to prevent the product from being displayed prominently.

 

The suit claims that the actions of Walmart and Post Consumer Brands were racially motivated and intended to prevent a successful Black-owned brand from succeeding in the marketplace.

 

The rappers, along with their attorney Ben Crump, are seeking damages for the alleged harm done to their brand and reputation, as well as a court order to prevent similar actions in the future.

 

In a statement, Crump said, "This case is about more than just cereal. It's about the ongoing racial discrimination and bias that Black-owned businesses face every day in America.